Amorepacific asserts that “there is no plan to artificially change the current system” It may be a new opportunity for small and medium-sized brands to enter offline... Prospects for the revival of 'road select shops' The off-line road shop (Roadshop channel) system, which has been passed down as 'Olive Young & Others', is facing a whirlwind of upheaval. On the 20th, LG Household & Health Care formalized its plan to convert the offline franchises (Nature Collection and The Face Shop) system that it had maintained so far into a 'supply contract'. To summarize the key point, this change
'Foreign tourists in their 10s and 30s buy sunscreen in Apgujeong-dong and Seongsu-dong. Family tourists went to Myeong-dong and Dongdaemun and put basic cosmetics in their shopping carts.' This is the result of Olive Young's analysis of cosmetics sold in the tourist area. In the first half of this year, the most purchased product by foreign travelers in tourist areas was 'Round Lab Birch Moist Sunscreen'. Olive Young said, “The product that overseas beauty YouTubers and Tik Tokers must introduce on their K-beauty shopping list is sunscreen. In foreign countries, there are many products that a